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Auditors: Drug marketing falls short of guidelines (AP via Yahoo! Finance)
About 85 percent of the marketing materials that private insurers use for their prescription drug plans fail to meet all of Medicare's guidelines for those products, federal auditors said Thursday.
Microsoft kicks off $300 million Windows marketing push (Reuters via Yahoo! News)
Microsoft Corp kicked off a $300 million marketing campaign on Thursday, aimed at improving the image of its Windows Vista operating system and strike back at Apple Inc's "Mac vs. PC" ads.
Deere & Co. marketing office is bound for new Olathe building (BizJournals)
Deere & Co. announced plans Friday for a new marketing headquarters in Olathe as part of its scramble for a larger share of a booming global farm equipment market.
Microsoft deploying customer-service reps at retailers as part of $300M marketing campaign (Minneapolis-St. Paul Star Tribune)
NEW YORK — As part of its new $300 million marketing campaign and image makeover, Microsoft Corp. plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases.
Few of Marketing Materials Used by Private Drug Plans Meet Medicare Guidelines (Senior Journal)
Sept. 5, 2008 - Nearly 85% of the marketing materials used by private prescription drug plans to reach Medicare beneficiaries do not fully meet CMS guidelines, according to a report released Thursday by the HHS Office of Inspector General , CQ HealthBeat reports.
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