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Introduction to Retail  
 

What is a business plan


What business am I in


Marketing


Determining the Sales Potential


Attracting Customers


Image


Pricing


Customer Service Policies


Advertising


In-store Sales Promotions


Buying Inventory


Stock Control


Stock Turnover


Behind the Scenes Work


Putting Your Plan Into Dollars


Control and Feedback

 

 

Is Your Plan Workable


Putting Your Plan Into Action


Keeping Your Plan Current


Leasing space


How-to Decide on a Retail Site


How to Make a Pedestrian Traffic Count

 

 



 

 

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